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Values & Identity

identity (n) /īˈden(t)ədē/
a core ideology that exists not merely as words but as a vital shaping force;
an internal set of guiding principles;
organization's fundamental reasons for existence beyond just making money

(Buitl to Last, Collins)


Work everyday with direction. A visionary organization preserves its core identity--changing it seldom, ​if ever. 
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Cultivate an identity that can withstand trends.
© 2017, Tania Luma Consulting, LLC. All Rights Reserved.

540 N. Dearborn Street, Suite 140
Chicago, IL 60610
​phone: (301) 518-1848
email: tania@tanialuma.com
Photo used under Creative Commons from yourbestdigs
  • Home
  • Solutions
    • Career Coaching
    • Executive & Leadership Development
    • Employee Engagement
    • Values & Identity
    • Legal Consultation
  • Tania
  • Press
  • Contact